Background
A past client and long-time real estate professional had tried listing 1792 Callens Road with two separate brokers without success, one a family friend, the other an old-school broker. Frustrated with underwhelming marketing and low offers, he was skeptical about brokers adding real value. Bentley McKean stepped in to change that, delivering a strategy that not only moved the asset but built enough trust to bring a second property into the mix.
The Problem
1792 Callens had been listed twice previously with lackluster marketing and no traction. The previous brokers had set the owner’s pricing expectations high to win the listing. The owner doubted the broker’s ability to deliver, citing lazy attitudes, underwhelming marketing, and poor execution. The investment pricing fell short; owner-users balked at capital expenditure needs in a multi-tenant setup. They needed to attract buyers willing to pay top dollar without forcing a fire sale.
The Solution
With a clear goal in mind, certainty of close, Bentley McKean built a focused strategy. With professional photography and packaging, Bentley McKean created institutional-grade materials to showcase the assets properly. He set aggressive yet defendable pricing as a strong list price backed by market data, avoiding overreach. He incorporated hybrid positioning, marketing it as an owner/user opportunity with underwriting and a debt quote. The targeted outreach focused on local business owners seeking useful space with income potential.
The Results
Bentley McKean delivered a clean process with no surprises, reinforcing his client-first execution. He impressed the owner enough to list the second property (1622 Walter St), turning it into a portfolio sale. He generated competitive interest and closed at $5,900,000, 97.5% of the list price, in just 3 months. He sold it to an investor looking for a “man cave” for cars and antiques, aligning perfectly with the hybrid pitch.