Challenge
Marketing Dexter Hayes posed a significant challenge due to its previous exposure in the market and the looming shadow of maturing debt. The task required not only overcoming preconceived notions but also strategically positioning the property to highlight its intrinsic value and potential upside and ensuring a quick transaction for the client.
Approach
The approach focused on developing a compelling and differentiated marketing strategy. The Simon | Anderson Team emphasized the construction quality and unique attributes of the property. Leveraging captivating drone footage showcasing breathtaking views of Lake Union, the team created an immersive virtual tour experience. This not only captured the attention of potential investors but also effectively communicated the property’s inherent appeal and potential. By crafting a narrative that resonated with both new and repeat prospects, Dexter Hayes was showcased as a standout opportunity in a competitive market.
Results
The tailored strategy delivered impressive results, including 28 property tours. This concerted effort resulted in a highly competitive process, receiving a total of 15 competing offers. Navigating through multiple rounds of rigorous competitive bidding, the team successfully maximized the property’s value. The team’s adept negotiation skills and strategic approach ultimately secured a premium price point. The successful transaction was finalized with a local buyer who demonstrated commitment to the property and a speedy contract-to-close process.
