Challenge
The COVID-19 pandemic and the subsequent shift to remote work significantly impacted the traditional use of office space at 57 Post Street. This historic building, primarily composed of small suites ideal for startups and sole proprietors, faced a significant vacancy challenge as companies adopted a remote work philosophy.
SOLUTION: A STRATEGIC APPROACH TO LEASING
To revitalize 57 Post Street our leasing team, comprised of three experienced brokers, worked closely with building ownership to develop a multi-faceted leasing strategy.
REBRANDED MARKETING
Professional Photography: High-quality images showcasing the building’s unique character, amenities and vacant suites.
Engaging Video Tours: Video tours were created to provide potential tenants with a comprehensive view of the property and opportunities.
Dedicated Website: A user-friendly website was developed to highlight the building’s features, available suites, and pertinent leasing information. 57PostStreet.com
FOCUS ON FINDING TENANTS DIRECTLY
Aligned Goals: We worked closely with property management to establish shared long and short term leasing objectives.
Market Insights: We provided regular market updates, including targeted reports, lease comps, weekly activity reports, and quarterly meetings, to keep the property management team informed.
Lease Negotiation Expertise: Through our extensive experience in lease negotiations, we focused on occupancy, knowing that rent growth would follow.
CONCLUSION
By combining innovative marketing, targeted tenant outreach, and strong collaboration with property management, 57 Post Street has successfully adapted to the evolving post-pandemic workplace. This strategic approach has led to significant leasing success and positioned the building as an attractive option for small businesses and entrepreneurs.