Kidder Mathews was contacted by the owners of Seattle’s best known restaurant chains, Ivar’s. Kidder Mathews was invited to lay out a strategic marketing platform aimed at maximizing the value created from a sale- leaseback of Pier 54 on Seattle’s waterfront, and the Salmon House restaurant on Lake Union. The goal was to put forth a worldwide marketing effort emphasizing a “sale – leaseback” of these real estate assets, and manage the potential perception that the company was selling its operating business.
Kidder Mathews researched sale-leaseback rents and deal structure, analyzed the excellent credit of the future tenant (Ivar’s) and its impact on value and came up with a marketing plan that was approved by the partners/owners.