Sun Choy Headshot
Bellevue, WA

Sun W. Choy

Hospitality & Investment Sales
T 425.450.1128 M 206.755.0499 sun.choy@kidder.com
500 108th Ave NE, Suite 2400
Bellevue, WA 98004
vCard Bio

Sun joined Kidder Mathews in 2019 and brings over 18 years of experience in the
full life cycle of real estate, hotel development, and hotel operations from concept
through completion.

His 18 years of experience includes extensive knowledge of the hospitality industry,
mixed-use development, affordable/low income housing development, acquisitions,
feasibility, conceptual design & development, hotel franchise contract negotiations,
revenue proforma, budgets, leadership management, hotel development and
operations, FF&E/OS&E procurement, hotel renovation, and new construction.

Sun provides his clients with a variety of options in order to successfully find the
hotel brand and locations that yield the highest return on investments while meeting
the clients’ hospitality and commercial real estate needs.

Sun is a diligent, effective, and innovative professional with strong analytical and
problem-solving skills; an excellent communicator who is confident and transparent
in fast-paced, diverse and multi-cultural environments. A trustworthy, action-oriented professional with strong work ethics and adherence to the company’s core values; where the needs of his clients are priority in order to accomplish the end result.

Areas of Expertise

Real Estate hospitality and land
Infrastructure development
Strategic planning
Contract negotiations
Construction new build and renovation
FF&E procurement


Sun received his Bachelor of Arts degree in business administration from the
University of Washington in 1996 with a double concentration in marketing and
project management.

Professional Experience

Principal/CEO 2013 – present
Global Hospitality Consulting LLC

Vice President of Development & Operations 2003 – 2016
PFHC Inc., Bellevue, Washington

Regional City Manager 2000 – 2003
Diamond Parking Inc., Seattle, Washington

Hospitality & Investment Sales

As former Vice President of hotel operations and development for 13 years, Sun
concurrently lead the operations of six hotels staffed with 300+ employees. During his tenure, Sun also opened six hotels which speaks to his in-depth, personal knowledge of the hospitality industry.

Hospitality Development

Experience in managing the life cycle of commercial real estate development
projects from concept through completion. Responsible for project entitlements,
administration, design, construction management, and client relations.

Established a sincere and credible relationship with all stakeholders including,
existing & perspective clients, co-workers, vendors, contractors, government officials,to drive the project schedule and ensure a unified and collaborative team approach.

Main point of contact; monitored, managed, and accountable for the life cycle of
the development project from concept to closeout. Conducted regular construction
inspections to monitor ongoing progress and adherence to plans and schedules.
Partnered with the general contractor to resolve issues to stay on point with project schedules.

Managed the entitlement process and municipal approvals. Diagnosed and managed
risk on the project and identified solutions to address roadblocks while maintaining a unified team to implement action steps. Presented development plans to city and county officials and provided reports and data necessary to respond to entitlement requests and the permit process. Received and disseminated critical information to stakeholders impacted by information including schedule changes, construction concerns, city/code issues, budget variances, etc.

Conducted individual meetings with clients to assist with product selections,
customizations and upgrades. Communicated with and responded to existing and
perspective client questions throughout the construction life cycle.

Managed project closeout including walk-throughs with members and managed
punch lists and warranty processes to ensure a smooth and successful transition.
Assisted in the compilation, completion and submission of financial packages.
Reviewed and coordinated all contracts related to the project. Developed, prepared
and maintained all reports required to ensure the project was in compliance, on
schedule, and within budget.

Hospitality Operations

Responsible for ensuring hotel operations provided a consistent, high level of Service Excellence based on established company standards and guests’ expectations. Provided strategic and operational leadership for all hotel activities involved in planning, developing, operating, and maintaining a hospitality-driven guest experience. Developed strategic hotel goals and transformed it into tactical plans; as well as provided leadership to ensure goals were attained.

Ensured hotel management and support staff were properly trained, supervised
and developed in order to promote a memorable hospitality experience for guests
so that Service Excellence was the standard.

Created, developed and recommended short and long-term hotel planning guidelines
and procedures. Aligned the annual operating budgets and capital budget programs
with Principal goals. Analyzed hotel revenue and labor reports, executed strategic
adjustments as necessary to ensure maximum efficiency and profitability, as well as
partnered with the Sales & Marketing departments to leverage offers and services.

Developed business plans that supported the Principal’s initiatives and enhanced
hotel quality and service, associated costs, employee development, retention
strategies, and employee productivity benchmarks. Established criteria for screening
and selecting new hotel team members to match business values and needs to
produce optimum support for the departments.

Established hotel department goals, objectives, and strategic planning. Provided
direction, industry knowledge, and support to ensure the successful operation of hotel
departments and establish reputable guest/team member relationships. Achieved
such results by responding proactively, promptly, efficiently, and courteously to
address the needs of the guest and associate. Ensured each hotel was presentable
in appearance and operations as well as met the appropriate safety standards.

Monitored inventory purchased and accuracy of the inventory management system.
Monitored the maintenance/sanitation of each hotel facility, grounds, kitchen,
MEP equipment, and related areas to provide a healthy, safe work environment
where federal, state and Health Department regulations were met. Oversaw hotel
department repairs and capital improvement budgets to ensure related expenses
were cost effective and adequately forecasted. Lead facility improvements by
establishing criteria for repair versus replacement to mitigate damage to assets
through preventative maintenance.

Developed and oversaw comprehensive vendor contracts to provide quality products
at an equitable price using the three-bid system. Communicated with vendors and
contractors on a consistent basis to streamline processes, strengthen rapport and
maintain accountability.

Maintained training and certifications applicable to the hotel team members and
verified all training, regulatory, inventory, and team member documentation was
complete and up to date. Created a team culture that empowered hotel management
and support staff to collaborate, continuously improve and develop their professional growth within the company. Ensured hotel staff utilized the appropriate training programs that monitored results through evaluation, inspection and analysis.