Kidder Mathews proudly announces the promotion of Christina Twidale to Senior Vice President of Corporate Marketing and Communications, succeeding the retired Chief Marketing Officer Karen Benoit. Twidale will oversee brand strategy and brokerage marketing operations in her new role, leading 80 marketing professionals across the firm’s 19 Western U.S. locations. She will also serve as one of five women on Kidder Mathews’ 10-person leadership team.
Twidale began her career at Kidder Mathews’ downtown Seattle headquarters in 2006 as a marketing assistant and graphic designer. As the firm experienced tremendous growth — now boasting over 900 professionals across six states — her role evolved from marketing director to vice president of marketing and, currently, to senior vice president of marketing. She also became a shareholder in 2015.
“Christina has played a pivotal role in shaping a best-in-class culture and brand, allowing Kidder Mathews to stand out in the industry and better serve our clients,” said Chairman and CEO Bill Frame, SIOR, CCIM. “We look forward to her continued impact on our growth and future success.”
“I have had the pleasure of working with Christina for nearly two decades,” said Brian Hatcher, President and COO. “She came in at an entry-level marketing position and put in the hard work to rise through the ranks in a very competitive industry. Now, I’m proud to serve with her on our leadership team.”
Before assuming her new position, Twidale played a pivotal role in shaping the Kidder Mathews brand and marketing strategy. She built the firm’s award-winning design team and created a high-level graphics and marketing training program. Additionally, she helped lead the company through four unique rebrands, including one in 2019 celebrating the firm’s 50th anniversary, and a complete refresh in 2023. During Twidale’s time at the helm of the design team, the Kidder Mathews Marketing Group won over 10 awards since 2019 — including Top Influencers in Marketing from GlobeSt. and Public Relations & Marketing Excellence from Business Intelligence Group. This year, Twidale was also honored by GlobeSt. as a Woman of Influence in the Marketing / Communications Professional category.
About Kidder Mathews
Kidder Mathews is the largest fully independent commercial real estate firm in the Western U.S., with over 900 professionals in 19 offices across Washington, Oregon, California, Idaho, Nevada, and Arizona. We offer a complete range of brokerage, appraisal, asset services, consulting, and debt & equity finance services for all property types. Kidder Mathews averages over $10 billion in transaction volume, manages more than 55 million square feet of space, and conducts 2,600 appraisal, consulting, and cost segregation assignments annually. For more information, visit kidder.com.
